The Bertrand Act - Marketing is never going be the same again

Today, we'll make a short interruption in our MDR series with another regulation that marketers want to take into account when addressing the French market, namely the Bertrand Act. While it has been out for quite some time now, we have met more and more puzzled clients with lots of questions concerning this bill. Let's try to clarify some basic concepts... The French Sunshine Act, known as the Loi Bertrand1 entered into force in May 2013 and is part of a long and still in progress legislative process to bring up more transparency between healthcare practitioners and pharmaceutical and medical device manufacturers. It was completed by the Loi Touraine (Loi de modernisation de la santé) enact

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